Project Profiles

USGBC: LEEDing the way

When the U.S. Green Building Council renovated its new headquarters in Washington, D.C., it created the first space to be certified LEED Platinum under its new next-generation environmental rating system. But unlike many architectural projects—whose sustainable strategies often do not make their way down to the level of graphics and signage—the new headquarters boasts branding elements, signage, and environmental graphics designed and fabricated with system performance and sustainability in mind.

Working closely with architects Envision on the 75,000 sq.-ft. space, Shaw Jelveh Design created a series of green “graphic pauses” that illustrate how “many small steps add up to something very powerful,” says Principal and Art Director Marybeth Shaw.

For more information on the project, see the No. 27/2010 issue of segdDESIGN. 

Photos: Courtesy Shaw Jelveh Design